Page Title: Essential Factor in SEO
"The tragedy of life is not that it ends so soon, but that we wait so long to begin it." - W. M. Lewis
Your Page Title is one of the most significant factors in Search Engine Optimization as it weighs heavily in the algorithms of all major search engines. This affects your website’s ranking and your page title is also usually used as the heading for your site in search results. Page titles are also shown in browser bookmarks, social bookmarks, and browser history links. RSS generators usually grab page titles to generate headlines and many people use page titles for anchor text when creating links. Thus, your page titles are very important.
Always try to include the most relevant keyword(s) in the page title and put your keywords in the beginning of the title. Keywords should not be repeated as you might get penalized by the search engines. After the keyword(s), follow up with a call to action so that the reader understands what he will get from visiting your page. You should keep your titles short and precise, using about 7 to 8 words or 60 characters. Get rid of stop words (and, the, a) because they are ignored by search engines and they just waste space. You can use separators like - or | instead.
People usually scan over titles so make sure to write in simple language and avoid unclear titles with multiple meanings. Also, you do not need to put a company name in the title tag unless you are a well-known company that people would search for by name. If you need to put it in, place it at the end of the title. Finally, remember to not use the same title for all your pages.
In the HTML source code of the page, the page title is defined in the <TITLE> tag:
Syntax:
In the HEAD section of the site add:
<TITLE>Your Keyword-Rich, Accurate, and Original Page Title Here</TITLE>
Tags: Page Factors, Page Title, Visible Factors