SeoJot

Archive for January, 2008

What is SEO or Search Engine Optimization?

Monday, January 7th, 2008
SEO or Search Engine Optimization is a process of designing or modifying a website so that it ranks high in un-paid, organic listings of search engines. It refers to various strategies and tactics undertaken to make your web page appear higher in a list of search engine results. The higher your website appears in search engine results, the more traffic should flow to your page. Thus, SEO can be a very significant part of your ...

Table Design or Tableless

Monday, January 7th, 2008
Long time ago everybody used Tables for layout. Today, lots of websites still use tables (for example, Google has tables). But, recently there has been a big shift to tableless web design and tableless web layout. Instead of using tables for layout you can use CSS, improve web accessibility, and make HTML code semantic and not presentational. So, should you use tables or not? It depends. If I wrote ...

Web Usability and Accessibility

Monday, January 7th, 2008
Web usability refers to the effectiveness of transferring information via the Internet. It is about the smooth interaction of an end-user with website content. For example, if I don't see any navigational buttons on your website because they are hidden by something, you have a usability problem because I cannot use your website to find the information that exists on your page. If your font is unreadable by any human your website ...

Web Standards, XHTML, and CSS

Monday, January 7th, 2008
A website that complies with web standards refers to a site that has valid or nearly valid HTML, CSS and JavaScript. In other words, the code follows a set of standardized best practices for building web sites. Following these "web standards" is important to SEO because search engine spiders love clean comprehensive code. These standards play even a more important role in affecting accessibility and usability of a website. The World ...

Link Equity or Link Popularity

Sunday, January 6th, 2008
Your web page’s link equity is a very significant factor that affects your placement in search engine result. Link popularity is another name for link equity and it refers to relevance of a web page by looking at its links. It’s a mathematical method to calculate your online existence. Simply, a web page with more quality incoming links is more important then another web page with fewer incoming links. Incoming links ...

Importance of Google PageRank

Saturday, January 5th, 2008
Google PageRank measures page importance relative to other pages included in the search engine’s index. It assigns a numeric weight from zero to ten for each web page based on incoming links. Google considers a link to a page as a vote, indicating importance. Most important websites have a PageRank of 10. Users also usually perceive sites with higher PageRank to be more trustworthy. To see it go to the ...

Page Title: Essential Factor in SEO

Friday, January 4th, 2008
Your Page Title is one of the most significant factors in Search Engine Optimization as it weighs heavily in the algorithms of all major search engines. This affects your website’s ranking and your page title is also usually used as the heading for your site in search results. Page titles are also shown in browser bookmarks, social bookmarks, and browser history links. RSS generators usually grab page titles to generate headlines and ...
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